Mark Twain on Speech Preparation

Mark Twain’s advice on speech preparation seems contradictory at first glance, but a closer look brings a different conclusion. The following quotes come from Autobiography of Mark Twain, Vol. 1, ed. Harriet Elinor Smith (Berkley: University of California Press, 2010).

This first reminiscence comes from Twain’s early years on the lecture circuit. It emphasizes the importance of trying out your material on more forgiving audiences and making any necessary revisions before taking it to the big stage.

I began as a lecturer in 1866, in California and Nevada; in 1867 lectured in New York once and the Mississippi valley a few times; in 1868 made the whole western circuit; and in the two or three following seasons added the eastern circuit to my route. We had to bring out a new lecture every season . . . and expose it in the ”Star Course,” Boston, for a first verdict, before an audience of twenty-five hundred in the old Music Hall; for it was by that verdict that all the lyceums in the country determined the lecture’s commercialvalue. The campaign did not really begin in Boston, but in the towns around; we did not appear in Boston until we had rehearsed about a month in those towns and made all the necessary corrections and revisings.

* * *

But sometimes lecturers who were new to the business did not know the value of “trying it on a dog,” and these were apt to come to Music Hall with an untried product. There was one case of this kind which made some of us very anxious when we saw the advertisement. De Cordova—humorist—he was the man we were troubled about. . . . The audience were so sure that he was going to be funny that they took a dozen of his first utterances on trust and laughed cordially; so cordially, indeed, that it was very hard for us to bear, and we felt very much disheartened. Still I tried to believe he would fail, for I saw that he didn’t know how to read. Presently the laughter began to relax; then it began to shrink in area; and next to lose spontaneity; and next to show gaps between; the gaps widened; they widened more; more yet; still more. It was getting to be almost all gaps and silences, with that untrained and unlively voice droning through them. Then the house sat dead and emotionless for a whole ten minutes. We drew a deep sigh; it ought to have been a sigh of pity for a defeated fellow craftsman, but it was not—for we were mean and selfish, like all the human race, and it was a sigh of satisfaction to see our unoffending brother fail. [Pgs. 147-148.]

There is more to the story, but it is too long to print here. If you want to read it, you will have to track it down for yourself in the source material listed above.

These next musings come from closer to the end of Mark Twain’s speaking career and show how experience affects preparation.

I have to make several speeches within the next two or three months, and I have been obliged to make a few speeches during the last two months—and all of a sudden it is borne in upon me that people who go out that way to make speeches at gatherings of one kind or another, and at social banquets particularly, put themselves to an unnecessary amount of trouble, often, in the way of preparation.

* * *

The person who makes frequent speeches can’t afford much time for preparation, and he probably goes to that place empty, (just as I am in the habit of doing), purposing to gather texts from other unprepared people who are going to speak before he speaks. Now it is perfectly true that if you  can get yourself located along about number 3, and from that lower down on the program, it can be depended on with certainty that one or another of those previous speakers will furnish all the texts needed. If fact you are likely to have more texts than you do need, and so they can become an embarrassment. You would like to talk to all of those texts, and of course that is a dangerous thing. You should choose one of them and talk to that one—and it is a hundred to one that before you have been on your feet two minutes you will wish you had taken the other one. You will get away from the one you have chosen, because you will perceive that there was another one that was better. [Pgs. 254-255.]

Actually, there is another major difference between the two pieces of advice besides experience, and it’s an important one. The first refers to speeches that are given many times and to different audiences: there practice is imperative. The second involves after-dinner speakers at banquets given to honor particular persons or events: those speeches are unlikely to be repeated, so the busy speaker cannot afford the same amount of time to prepare.

Even so, Mark Twain’s advice can be summed up this way: if you are an inexpert speaker, try your speech out on a minor-league audience first; if you have years of practice, use what you already know to create a more spontaneous experience.

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This picture of Mark Twain on the lecture circuit was drawn by Joseph Keppler and appeared on the back cover of PUCK on December 23, 1885. It is in the public domain because of its age.

Speaking Advice from Ralph Waldo Emerson

Ralph Waldo Emerson began his career on the lecture circuit in the mid 1830s and continued giving lectures until his death fifty years later. This included several European lecture tours. As with Mark Twain, Emerson’s speaking activities had a two-fold purpose: to supplement his income and to promote his writings.

Some of Emerson’s best advice on speaking actually precedes his experience on the lecture tour. It comes from a July 15, 1828 letter from Emerson to his younger brother, Charles, in which Emerson commented on Charles’ valedictorian speech. We don’t know if the letter was ever sent, and given its tone it may simply have been Emerson’s private outlet for his feelings. Either way, the letter has a lesson for all speakers and is as relevant today as it was almost 200 years ago. Here are selected passages.

There is very good management of the voice, fine tones, varied and delicate sounds—some that are music to hear; there is very elegant and very nervous [i.e., sensitive] gesture; and these are used to convey beautiful and forcible periods indeed a very finished oration—to all who have a mind to hear it. There’s the rub—you may hear it or not as you choose. The orator leaves you to your option. He does not address you. He has chalked round him a circle on the floor and within that he exhibits these various excellences to all the curious. . . . So Mr. E. with noble elements for eloquence, was all but eloquent. I felt that that voice should have thrilled me as a trumpet. I only heard it with pleasure. I felt that he should have made me laugh and cry at his will. He never touched me.

* * *

Instead, therefore, of feeling that the audience was an object of attention from him, he felt that he was an object of attention to the audience. This of course is the reverse of what it should be. Instead of finding his audience—like other orators—an angry master who is to be pacified, or a sturdy master who is to be cajoled,—and in any case, one whose difficult regard is to be won,—he takes it for granted that he has the command.

* * *

Let him remember that the true orator must not wrap himself in himself, but must wholly abandon himself to the sentiment he utters and to the multitude he addresses;—must become their property, to the end that they may become his.*

Your main purpose in speaking may be to sell your books, but that shouldn’t be the focus of your speech. Don’t just know your audience; get into its mind and give it what it wants. To paraphrase Emerson: if you give yourself to the audience, it will belong to you.   

This mini-series concludes next week with some more remarks from Mark Twain.

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*    From First We Read, Then We Write: Emerson on the Creative Process by Robert D. Richardson, pgs. 66-68. The bracketed notation and italics are from the book.

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The picture at the head of this post is based on an albumen print from Southworth & Hawes, which was created around 1857. It is in the public domain because of its age.

Storytelling Advice from Mark Twain

As mentioned last week, Mark Twain used lecture tours to promote his books and supplement his income. These tours took him around the country and even around the world. But nobody would have paid him to speak if he hadn’t known how to tell a story.

The advice in this week’s blog post is taken from a short piece appropriately named “How to Tell a Story.” In it, Twain distinguishes between what he calls comic and witty stories (and which we would call jokes) and the humorous story, which he labels as uniquely American.  As you read, don’t forget his penchant for irony. For example, he says that the humorous story strings “incongruities and absurdities together in a wandering and sometimes purposeless way,” but in fact nothing is purposeless—it all works together to create the effect he wants.

Mark Twain’s deadpan approach may not work for many writers, but the pause has a more universal application. Enjoy these selections and take from them what you can.

The humorous story may be spun out to great length, and may wander around as much as it pleases, and arrive nowhere in particular; but the comic and witty stories must be brief and end with a point. The humorous story bubbles gently along, the others burst.

The humorous story is told gravely; the teller does his best to conceal the fact that he even dimly suspects that there is anything funny about it . . . .

Very often, of course, the rambling and disjointed humorous story finishes with a nub, point, snapper, or whatever you like to call it. Then the listener must be alert, for in many cases the teller will divert attention from that nub by dropping it in a carefully casual and indifferent way, with the pretense that he does not know it is a nub.

Artemus Ward used that trick a good deal; then when the belated audience presently caught the joke he would look up with innocent surprise, as if wondering what they had found to laugh at.

* * *

To string incongruities and absurdities together in a wandering and sometimes purposeless way, and seem innocently unaware that they are absurdities, is the basis of the American art, if my position is correct. Another feature is the slurring of the point. A third is the dropping of a studied remark apparently without knowing it, as if one were thinking aloud. The fourth and last is the pause.

* * *

The pause is an exceedingly important feature in any kind of story, and a frequently recurring feature, too. It is a dainty thing, and delicate, and also uncertain and treacherous; for it must be exactly the right length—no more and no less—or it fails of its purpose and makes trouble. If the pause is too short the impressive point is passed, and the audience have had time to divine that a surprise is intended—and then you can’t surprise them, of course.

Next week we will hear from Ralph Waldo Emerson, who also used lecture tours to promote his books.

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The picture at the head of this post was taken by A.F. Bradley in 1907. It is in the public domain  because of its age.

Speak to Promote

 

Many writers promote their books by giving speeches. But speaking also requires different skills than writing does, and it isn’t as simple as getting up and talking. The next few posts will contain advice from Mark Twain and Ralph Waldo Emerson, both of whom promoted their books (and supplemented their income) by going on speaking tours. But first, here is a reprint of an earlier post on the IWC blog. It was originally published on April 17, 2013 and has been modified to remove outdated information.

Speak to Promote

You've published a book and want to promote it. Or you haven't published anything yet but plan to develop a platform. Have you thought about becoming a speaker?

If you are used to talking to groups, start by deciding what topics you will offer. Then consider joining one or more speakers' bureaus.

But what if you lack experience and are too nervous to follow through? Maybe that writers’ conference you plan on attending has a session or two on public speaking. For more extensive training, check out speech classes at local colleges/universities and park districts. Or join a speaking club from an organization such as Toastmasters International.

Belonging to a Toastmasters' club gives you the opportunity to speak in a non-threatening environment while learning how to prepare and present speeches. Members range in experience from other beginners to people who command significant fees for speaking engagements. They'll all help you gain confidence and become a polished speaker.

New Toastmasters members receive a beginning manual that covers everything from organizing a speech to vocal variety, gestures, and using visual aids. After completing the first manual, members proceed to advanced manuals focused on various types of speaking, such as Persuasive Speaking, Humorously Speaking, and Interpretive Reading.

To find a nearly Toastmasters' club, go to www.toastmasters.org and use the meeting finder at the top of the home page. Guests are welcome, so you can attend a meeting or two before deciding to join.

If you want to speak to promote, you have options.

Use them.

Why Do I Need Promotional Postcards?

by

Kathryn Page Camp

 

www.kathrynpagecamp.com

 

I like to support other authors, so I buy a lot of physical books at conferences and book fairs. But sometimes I would rather read the reviews first or purchase the Kindle version. That’s fine if I remember the author and the title of the book. Unfortunately, I’ll probably forget both unless I have something in my hands to remind me.

That’s why authors need postcards or bookmarks that promote their books. Readers can pick up this promotional material when they aren’t ready to purchase and then use it to prompt their memories when they are. Writers can also send postcards through the mail to interested persons when that new book has come out or the author is doing a book signing in the area. That may seem unnecessary in this digital age, but some people still appreciate and respond to “old-fashioned” methods. And hard as it is to believe, there are even people who don’t use technology and social media. My 53-year-old brother-in-law just got his first cell phone and Facebook account.

So what should you include in your promotional postcards? Your book cover is a must, as is purchase information. You should also include the ISBN, which is the book’s fingerprint and is the easiest way for a bookstore to locate it. There may be other books with the same title and even the same author, but no other book will have the same ISBN.

 

Then, of course, you will want to grab a reader’s interest. This may be done with a short summary, a quote from a review, an honor the book received, or all three.

As the first picture demonstrates, the front of my Writers in Wonderland postcard includes the book cover, the name of the publisher (my own imprint), and a witty quote about the book. I printed the quote in a font that matched the tone of the book, but I probably should have looked for one that was easier to read.

The back of the postcard (shown below), carries a short statement about why someone should buy the book, a note on an honor it received, the ISBN, purchase information, and my website. Unfortunately, I forgot to mention that a Kindle version is available.

 

When I designed the In God We Trust postcard, I included the book cover, a short summary, the ISBN, purchase information, and the publisher.

 

This time I left the entire back of the card blank so that I could sticker the left side with information on upcoming events. Even when the left side is filled in, as was the case with my Writers in Wonderland postcard, the right half of the back should remain empty to leave room for an address and postage. Or you could add blank lines for the address if you prefer.

For the second time, I forgot to mention that a Kindle version is available. Worse, I also left off my website address. Oh well. I live and learn like everyone else.

Next time I’ll use a checklist like this one:

_____ book cover

_____ ISBN

_____ purchase information

_____ e-book availability

_____ publisher

_____ website

_____ summary and/or endorsements and/or honors

Do you have anything to add to the list? I’d also like to hear about creative ways you use promotional postcards or bookmarks.

_________

Kathryn Page Camp is a licensed attorney and full-time writer. Writers in Wonderland: Keeping Your Words Legal was a Kirkus’ Indie Books of the Month Selection for April 2014. The second edition of Kathryn’s first book, In God We Trust: How the Supreme Court’s First Amendment Decisions Affect Organized Religion, was released on September 30, 2015. You can learn more about Kathryn at www.kathrynpagecamp.com.

 





Speak to Promote

You've published a book and want to promote it. Or you haven't published anything yet but plan to develop a platform. Have you thought about becoming a speaker?

If you are used to talking to groups, start by deciding what topics you will offer. Then consider joining one or more speakers' bureaus.

Indiana Writers' Consortium offers one as a free membership benefit. It isn't an interactive speakers' bureau that matches speakers with venues, but IWC does list your information on the website for the world to see.

How do you get included? If you aren't an IWC member, the first step is to join. You can do that through the website at www.indianawritersconsortium.org. Then simply send a picture and speaking information to indianawritersconsortium@gmail.com. Although IWC does not require a particular format, you can check the current entries to see what kind of information they include.

So what if you want to be a speaker but are too nervous to follow through? Check out speech classes at local colleges/universities and park districts. Or join a speaking club from an organization such as Toastmasters International.

Belonging to a Toastmasters' club gives you the opportunity to speak in a non-threatening environment while learning how to prepare and present speeches. Members range in experience from other beginners to people who command significant fees for speaking engagements. They'll all help you gain confidence and become a polished speaker.

New Toastmasters members receive a beginning manual that covers everything from organizing a speech to vocal variety, gestures, and using visual aids. After completing the first manual, members proceed to advanced manuals focused on particular types of speaking, such as Humorously Speaking, Interpretive Reading, and Communicating on Television.

To find a nearly Toastmasters' club, go to www.toastmasters.org and use the meeting finder on the left-hand side of the home page. Guests are welcome, so you can attend a meeting or two before deciding to join.

If you want to speak to promote, you have options. Use them.